Sponsorship is a crucial element of many businesses' marketing strategies. At its simplest, it involves the payment of a sponsorship fee in consideration for the receipt of specified publicity-related benefits. This sponsorship agreement can be adapted for use in relation to a range of different kinds of sponsorship deal, including the sponsorship of an event, a series of events, an individual or a location.

The benefits for the sponsor must be set out - preferably in detail - in the schedule to this agreement.

The sponsorship agreement includes an optional trade mark licence, under which the sponsor grants a right to use its trade marks in connection with the subject matter of the sponsorship. It also includes standard sponsorship warranties and limitations of liability.

The document may be adapted to favour the interests of either party, or to balance the interests of the parties fairly.

It is 9 pages long and includes: (1) Definitions and interpretation, (2) Term, (3) Sponsorship, (4) Sponsor Trade Marks, (5) Sponsorship Fees and payment, (6) Warranties, (7) Trade Mark indemnity, (8) Limitations and exclusions of liability, (9) Termination, (10) Effects of termination, and (11) General.

If you buy this template sponsorship agreement, we will immediately send you an email containing a link enabling you to download the document. The document is supplied in MS Word format.

The first few sections of this document can be seen free-of-charge here: precedent sponsorship agreement